No local trust
Israeli SMBs don't respond to cold emails. They respond to direct, human, Hebrew-first outreach.
Mizra
Web Agency · Israel
Building the infrastructure of an Israeli web agency from zero — before the first client signs.
01 — Problem
The Israeli SMB market is underserved and hard to reach.
Small businesses in Israel — restaurants, clinics, law firms, beauty salons, contractors — need professional websites but have no trusted local provider who speaks their language, understands their market, and delivers fast. Most agencies are overpriced, slow, or generic. Cold outreach doesn't work if the message sounds corporate. WhatsApp does — if you know how to write it.
Overpriced market
Most Tel Aviv agencies quote ₪8,000+ for a site a focused builder can ship in 3 days.
No pipeline
Without a system, outreach is noise. Every lead needs to be tracked, followed up, and converted automatically.
02 — Approach
Build the machine before you need it.
Market Segmentation
Identified 8 high-intent sectors: restaurants, cafes, beauty salons, clinics, lawyers, barbershops, contractors, sports coaches. Built a dedicated landing page for each.
Lead Pipeline
Scraped 9,595 local business leads via Lobstr. Imported into Supabase. Segmented by sector and city. Pipeline ready for systematic outreach.
WhatsApp Outreach
Built WATI integration for WhatsApp outreach. Dropped corporate tone, switched to minimal conversational Hebrew, withheld mockup until prospect responds.
Back-Office
Built full custom back-office: invoicing, onboarding, PDF proposal analyzer via Anthropic API, IL/FR section split. A system that runs without a team.
Field Sales
Deployed Bethsabée — Hebrew-speaking phone outreach agent on hourly rate + 20% commission. Every call tracked in CRM with Supabase persistence.
03 — Stack
Astro 4
Netlify
Supabase
WATI
Brevo
Anthropic API
Vercel
Lobstr
04 — Numbers
0
Leads in Supabase
0
Sector landing pages
0
Outreach channels
0
Person running all of it
05 — Status
The pipeline is built. The market is real.
Mizra is in active acquisition phase. The infrastructure is complete — leads scraped, pages live, outreach running, back-office operational. This is what it looks like to build a business with software instead of headcount.