Fragmented market
No dominant player at the €650–€1,500 price point for French SMBs outside Paris.
Lancio
Web Agency · France & French-Speaking Europe
Replicating the Mizra model for the French market — with a fully automated lead pipeline and paid acquisition.
01 — Problem
French SMBs need websites. Finding them at scale is the hard part.
The French web agency market is fragmented and price-sensitive. SMBs in Lyon, Marseille, Bordeaux need sites at €650–€1,500 — a price point most agencies ignore. The challenge is acquisition: how do you reach thousands of prospects systematically without a sales team?
Acquisition at scale
Manual outreach doesn't scale. You need automation — scraping, sequencing, targeting — to reach enough prospects.
Wrong audience
Initial Meta Ads burned budget on a 65+ demographic with zero business intent. Targeting needed a full rebuild.
02 — Approach
Site Architecture
Built lancio.fr on Astro 4 with sector landing pages, Stripe payment links, and automated blog via GitHub Actions.
Automated Lead Pipeline
Lobstr scrapes French leads by city and sector → Brevo sequences → Supabase stores every lead → GitHub Actions manages follow-ups.
Meta Ads Rebuild
Rebuilt campaigns: manual targeting 25–54, entrepreneur and SMB interest filters. Fixed broken order button converting paid traffic to nothing.
Email by City
Brevo campaigns by sector and city. Lyon campaigns hit 100% open rate on first sends.
03 — Stack
Astro 4
Netlify
Lobstr
Brevo
Supabase
GitHub Actions
Stripe
Meta Ads
04 — Numbers
100%
Open rate, Lyon pilot campaigns
€650
Entry price, lowest in market
0
Months to build full pipeline
0
Countries in expansion playbook
05 — Status
The funnel is live. Acquisition is running.
Lancio's pipeline is operational. Leads scraped, sequenced, followed up automatically. Meta Ads rebuilt with correct targeting. Every piece of the acquisition machine is in place.